- - 4K UHD OLED, with 4K Cinema HDR, HDR10, HLG, Dolby Vision
- - Freeview HD / Freesat
- - α9 Gen 2 Intelligent Processor
- - 5 Year Warranty Included
LG OLED77C9PLA 77 Inch OLED 4K Ultra HD Smart TV
New 2nd Gen α9 (Alpha 9) Processor with AI
The 2nd gen α9 processor upgraded with Deep Learning AI algorithm delivers a breathtaking and detailed image as well as a custom sound to be immersed in incredible reality. The intelligent processor which learned millions of contents recognises the quality of original contents, to optimise clarity and sharpness.
The light sensor works by detecting ambient light and the 2nd generation α9 Intelligent Processor automatically optimises brightness in the image to maintain a bright and sharp picture regardless of illuminance.
Sound Quality Reinvented
The 2nd gen α9 processor also works to optimise sound by audio genre, by identifying voice, effect and frequency. What’s more, spatial recognition technology helps to offer balanced sound to fit your space. The processor will also analyse audio source to provide an optimum sound depending on content type, while also up-mixing 2.0ch sound to virtual 5.1 surround sound.
LG AI TV will expand your AI experience with the help of both Google Assistant and Alexa, allowing you to get answers to questions and control smart home devices all effortlessly with the power of your voice.
OLED pixels create an amazingly accurate and wide colour range which is presented on the rich black background only available from over 8 million self-emitting pixels which control their own luminance individually. 4K HDR gaming delivers more vibrant colours, even from a Wide Viewing Angle. 5.1 Virtual Surround Sound envelops you in dramatic sound for a complete gaming experience.
Dolby Vision & Atmos
Get the cinema experience at home, as Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound.
4K Cinema HDR
Major HDR formats including Advanced HDR by Technicolor and HDR10 Pro deliver cinematic images that are true to the filmmaker’s vision.
The sophisticated and ultra-sleek design of the LG C9 OLED TV will seamlessly integrate with your home. LG OLED TV adds a final touch of uniqueness to your carefully curated interior.
Reducing Cable Clutter
Cable management helps to keep all connections neatly organised so your living room will be clean and clutter free.
Gallery Mode adds a touch of class to your life, by bringing world famous travel attractions updated seasonally by TripAdvisor.
Fast Response, Fluid Motion
Enhance your gameplay with the latest features. Enjoy a 1ms response time, 12.9ms input lag which is sure to deliver smoother, real-time action. VRR and ALLM supported on HDMI 2.1 deliver the best graphics with minimal stutter at the fastest speeds.